How to Use Account-Based Strategies for B2G Marketing

An integral part of the B2B toolbox for decades, account-based marketing (ABM) is a strategy for building client-specific campaigns. Yet ABM’s potential for success goes beyond civilian enterprises. Government contracting marketers can also employ its strategies and tailor their messaging to specific agencies and departments. Indeed, contractors can capture highly sought-after accounts before competitors by […]

The post How to Use Account-Based Strategies for B2G Marketing first appeared on KME.digital.

Share:

More Posts

Cyber News Roundup for February 7, 2025

As cyber threats continue to evolve, this week’s roundup highlights several urgent vulnerabilities and incidents making headlines. From CISA’s warning on a critical Linux kernel flaw to growing concerns about

Enhancing, not replacing, human expertise with AI

Advances in artificial intelligence (AI) are driving remarkable transformations across virtually every aspect of our society, including digital forensics. A flood of evidence from computers, mobile devices, and cloud-based platforms