Tag: Virginia local businesses

KME.digital now offers government contracting proposal, capture and marketing services, in a unified and affordable lifecycle of B2G, expert services. To expand capabilities of smaller, set-aside companies, and optimize delivery within large company growth teams.

The post Government Capture and Proposal Services – with Integrated Marketing first appeared on KME.digital.

Your nonprofit must cut through advertising clutter and connect with supporters to survive. Yet your constrained budget and broad demographics can make pushing nonprofit messaging online a tall order. Enter Google Ad Grants, an initiative that helps eligible nonprofits boost their outreach through complimentary ad budgets. Google Ad Grants management services from local advertising specialists […]

The post How an Agency Can Help Your Nonprofit with Google Ad Grants first appeared on KME.digital.

In a competitive market, where government contractors are contending for limited projects, B2G businesses must stand out. Gaining an advantage in the industry means adopting agile and creative solutions that demonstrate your company’s credibility. Pay-per-click advertising and management services can help in this effort. These types of strategies increase brand visibility, attract critical leads, and […]

The post 5 Ways that PPC Advertising Can Help Government Contractors first appeared on KME.digital.

Specializing in a particular field enables individuals to hone specific skills, expertise, and other strong suits. However, working with a specialized internet marketing service may fail to enhance companies similarly. Like-minded collaborators will know less about the innovative tools and approaches that well-rounded marketers often use. Indeed, an industry-specific marketing team offers static strategies, stale […]

The post Should You Work with an Industry-Specific Marketing Agency? first appeared on KME.digital.

Private business’ and nonprofit organizations’ marketing goals may seem somewhat contrary at first. The former generates revenue to grow an organization, while the latter raises awareness for and action around a cause. Yet nonprofit marketing agencies can adapt for-profit goals and practices to help their clients attract traffic, raise money, and make a difference. Nonprofits […]

The post Donate to a Good Cause: A Guide to Nonprofit Marketing first appeared on KME.digital.

Can your small business adapt to the unexpected? 2020 was an exemplary case of circumstances forcing traditional brick-and-mortar businesses to adjust or die. It still speaks to the need for companies, including ecommerce and digital-based ones, to remain agile when unexpected forces disrupt operations. In the ever-evolving digital age, a lack of resilience can be […]

The post What is Digital Resilience and Why is it Important for Business? first appeared on KME.digital.

Generating leads in government contracting requires just as much, if not more, creativity as B2B opportunities. Indeed, GovCon businesses that target audiences only when needs arise miss opportunities to get their foot in the door. Therefore, B2G marketers should leverage the buyer’s journey model, which government agencies follow much like private businesses. By partnering with […]

The post The Importance of the Buyer’s Journey in B2G Marketing first appeared on KME.digital.

Over the past year, an influx of AI Writers released has made this remarkable technology both commonplace and ineffective. Content generators’ broad availability has spoiled its advantages for content marketing strategy and SEO. Yet talented writers and marketers have gained a competitive edge by personalizing and “humanizing” their copy. Indeed, a content marketing agency can […]

The post Why Human Content Writers are Critical in the Age of AI first appeared on KME.digital.

An integral part of the B2B toolbox for decades, account-based marketing (ABM) is a strategy for building client-specific campaigns. Yet ABM’s potential for success goes beyond civilian enterprises. Government contracting marketers can also employ its strategies and tailor their messaging to specific agencies and departments. Indeed, contractors can capture highly sought-after accounts before competitors by […]

The post How to Use Account-Based Strategies for B2G Marketing first appeared on KME.digital.

Google alone processes over 8.6 billion searches daily, offering businesses countless opportunities to reach their audiences. Yet search engines must perceive business websites as credible and relevant to appear at the top of a search list. Professional SEO services leverage search engine tools and their understanding of user behavior to help their clients rank higher. […]

The post How to Choose the Right SEO Service for Your Business first appeared on KME.digital.