The Pulse

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Major news, events, impact on our regional social business community – the pulse of Northern Virginia business

Resources

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Front page resources to keep track of, to guide your West by DC business community and social interaction.

Social Pulse & Data Links

The Pulse in View, IRL

Right now

We’ll highlight a the collective community pulse across many Northern Virginia business communities, our survey of what’s important right now for growth, marketing, engagement.

What we’re hearing: Springtime has sprung, and with it, continuing slowdown in many lagging economic indicators – though the local business communities and networks are charging ahead, notwithstanding. This is obviously essential, of course, for our business community and local consumers – but it does come with some hesitancy in capital purchasing and investment, significant reorganizations or workforce change, and change for innovation or rebranding’s sake. Motivated, qualified employees continue to be very difficult to find, particularly experienced hires. Another unexpected but logical issue has surfaced among conversations around philanthropy, in that it’s exceedingly difficult right now both to find volunteers, and to solicit funding from new contributors. 

 What you can do: Join the networking and events, participate and showcase at them – from spring steeplechases to soccer games, from Chamber events to business breakfasts. Now is very definitely the time to look for competitive edge in how your very core products and services fare in the marketplace, with clear differentiation, focused marketing and precise, demographics-tuned advertising.