The Pulse

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Major news, events, impact on our regional social business community – the pulse of Northern Virginia business

Resources

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Front page resources to keep track of, to guide your West by DC business community and social interaction.

Social Pulse & Data Links

The Pulse in View, IRL

Right now

We’ll highlight a the collective community pulse across many Northern Virginia business communities, our survey of what’s important right now for growth, marketing, engagement.

What we’re hearing: Heading into the holiday season, the spending and future investment pullback is on – consolidating and tightening spending controls. New government (B2G) spending will weaken after these elections – though existing programs will continue. This is precisely the time to begin planning for very targeted, efficient and audience-focused community participation, outreach and marketing strategies for CY 2023.

 What you can do: For leadership in the business communities, this is the time for reaching out to membership and uncovering the focused, critical needs and challenges your business members are facing, or worried about. Re-organize, plan and create the very needs-focused programs, events and engagement opportunities to set up the business health assistance programs they’ll need.