Selling to the Government – a Digital Marketing & Communications Playbook
Selling to the government is tough. The reward, however, includes reliable and fair payments, continued business and intra-government referrals, as well as service to our country and public sector missions.
Showcasing your products and services to the government, whether Federal, state or local, is also difficult, particularly in person or with physical demonstrations. This applies to attracting partners in the effort, including Prime contractors, industry analysts or SMEs, team members and employees.
That’s where B2G (Business-to-Government) digital marketing and communications comes in. Ensuring both the government buyer community and all influencers know your value proposition at the right time in the procurement cycle is critical. How is this done, and how will you know it’s working?
Find out more in this blog shared by MVS Chamber Member KME.digital.